NAND Makers Shift from Production Cuts to QLC/PLC Capacity Allocation
After several years of responding to weak pricing and oversupply with production cuts, NAND flash manufacturers are pivoting to a different playbook. Instead of simply dialing back wafer input, they are reallocating capacity toward higher‑density technologies such as QLC (quad‑level cell) and PLC (penta‑level cell). This strategic shift reflects a maturing market in which the main lever is no longer how many bits to produce, but what kind of bits to make and for which segments.